PRODUCT | SOCIAL | STOP-MOTION
GUNNA: THE WUNNA ACTION FIGURE
For rapper Gunna’s 2020 album Wunna, we brought the Wunna character featured in the album art to life as a real action figure, and built a campaign to promote the album on Spotify.
When the original WUNNA action figure went live on social, it caused uproar amongst fans who wanted to get their hands on on of the limited-edition figures. Little did they know this was just the tip of a robust world that we built around the figure, and album.
FEATURES
AWARDS
Clio Music | Bronze winner
CREDITS
Producer: Gabija Blake
Production House: Pretty in Plastic, Unfun, RatBat Studios
Art Direction & Design: Rebecca Lim
Creative Director: Shannon Ross & Kenia Perez
Original Concept: Shaken Creative
Custom package design ft. the collaborators on the album.
Wunna stop motion shorts
While the Wunna figure was the crux of our creative, what’s an action figure without a storyline?! We were set on taking it just one step further. We went for adult swim comedy meets trap with 3 stop-motion scripts, and partnered with director Max Winston to bring them to life.
